Work

The case studies below carry the detail — decisions owned, teams involved, outcomes. The list underneath them is the range: fifteen years of shipped client and product work.

Case studies

leadership

Scaling an engineering organisation from five to thirty-five

GenXAI Softgrid (formerly SoftGrid Computers)

Built an engineering department from five people to thirty-five across four teams, and kept most of them.

5 → 35 Engineers, over fifteen years
leadership

Rolling out AI-assisted development across thirty-five engineers

GenXAI Softgrid

Evaluated, piloted and rolled out GitHub Copilot and then Claude Code across four engineering squads.

35+ Engineers onboarded
The Upviral marketing homepage hero, 'Traffic. Leads. Sales. Exponentially.', beside a dashboard-style analytics mockup
executive

Acting CTO for a viral marketing SaaS at a million hits a day

Upviral

Acting CTO for five years for a viral marketing platform, scaling it past a million daily hits.

1M+ / day Requests at peak
ai

Turning a hundred purchase orders a day into one import file

A national power-trading company, and a national radio broadcaster

A vision and language model pipeline that reads purchase orders in any state format and emits one schema.

~100 / day Purchase orders processed
The Feedify marketing homepage hero, 'Send Push Notifications', with customer logos from press and publishers below
scale

Ten million push notifications a day

Feedify

Browser push notification SaaS delivering over ten million notifications a day.

10M+ / day Notifications delivered
cloud

Multiple cloud migrations, up to a full platform architecture

Company products and client engagements

AWS to Azure and on-premises to Azure migrations, from single servers to a complete platform architecture.

AWS · Azure · GCP Major clouds in production
The Connectio marketing hero, 'Automate & Optimize your Facebook Advertising', with a laptop, tablet and phone mockup of the product
executive

Acting CTO for a Facebook advertising platform

Connectio

Acting CTO for three years for a Facebook advertising platform built on the Graph and Business APIs.

3 yrs As acting CTO
scale

A real-time operations view for a mobile device manufacturer

A confidential Finland-based mobile device manufacturer

A leadership dashboard giving real-time visibility across order management and delivery, surfacing bottlenecks before they escalated.

Real-time Order, delivery and issue visibility
The Shopvii marketing homepage hero, with a sign-up form beside a mock ecommerce storefront preview
scale

Architecting a website builder platform from scratch

Shopvii

Architected a subscription website-builder platform end to end — multi-tenant sites, customer dashboard, order management.

End-to-end Architecture, first design to production
enterprise

An enterprise planning system integrated with Anaplan

Godrej Agrovet

Engagement and delivery lead for a planning system integrated with Anaplan, running since 2022.

2022 → Ongoing engagement
enterprise

A financial planning tool for a diversified conglomerate

Aditya Birla

Engagement and delivery lead for a financial planning tool built for one of India's largest conglomerates.

2025 → Ongoing engagement
scale

Taking over a live product with no formal handover

It's Layered

Took over a live consumer platform with no formal knowledge transfer, stabilised it, and shipped new features.

Jun 2026 → Ongoing engagement

Also delivered